Writing to persuade in government

Writing isn't often in the job description if you work in and around government. But by really mastering this skill, you'll connect with others, change minds – and make good things happen.

In this session, our Editor-in-Chief Tom Jeffery will give you tips for overcoming the common challenges public servants face when writing. From writing a compelling brief, to sending a persuasive email or blogging about your work, this workshop will show you how to inspire action with words.

You'll learn how to:

• Understand the principles of persuasion and apply them in your writing
• Craft effective messages that will have impact
• Tell compelling stories that will connect you and your audience
• Gain confidence in writing for your peers

Who should watch:

You might be new to writing in government and want to learn some practical tips to improve your skills — or you might be a more experienced writer looking for new ways to bring your writing to life.

Interested in collaborating on an email boot camp or workshop with Apolitical? Learn more here or get in touch at helen.caldwell@apolitical.co.

Picture credit: Unsplash