Virtual event
Why Government Needs to Show Up on Social Media
Exclusively for public servants and policymakers
Thursday, Nov 20, 2025
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Speakers
What to do next
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Resources
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Event Description
People turn to digital platforms and social media for news, answers and reassurance. Governments need to make the most of this powerful medium to engage the public on the impact of their work.
That’s why public servants should stop thinking of social media as the responsibility of the comms team alone. It must be considered a frontline channel where policies are explained, crises are managed and trust is built. Getting it right means understanding tone, timing and transparency in ways that speak directly to the people you serve.
In this session, you will hear case study examples of government teams who have navigated the risks and opportunities of government communication and worked hard to build trust online. They will share practical approaches to building credibility and avoiding the common social media pitfalls.
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Speakers
Ruxandra-Laura Bosilca
Board Director, IABC EMENA
Belgium
Klaudia Bencze
Digital Communication and Social Media for the European Committee of the Region
Belgium
Nicholas Bruneau
Strategic Communications Consultant, UNDP
Portugal
Ruxandra-Laura Bosilca, Ph.D. helps mission-driven organizations share their story with clarity, confidence, and credibility. She has spent over a decade working with EU institutions, international nonprofits, and research bodies across five countries. As Board Director of Partnerships at the International Association of Business Communicators (IABC) EMENA, Ruxandra connects communication leaders, builds strategic relationships, and creates opportunities for collaboration. Based in Brussels, she enjoys bringing people together and supporting a growing community of communication professionals.
Klaudia Bencze, has been working with the EU institutions for over a decade in the field of digital communication. From EU-wide communication campaigns, through a large variety of digital projects she got to work on the social media channels of the European Committee of the Regions (CoR) and collaborated with other EU institutions. She has been leading a small but innovative team creating social media strategy and content for the CoR. She is based in Brussels but originally from Budapest, Hungary.
Nicholas Bruneau, (He/him) is a strategic communications consultant who has worked for intergovernmental agencies from the UN, World Bank, and EU, as well as nonprofits, associations, media, and political groups. He has managed digital advocacy campaigns on international development, education, sustainability, and climate change issues. His recent book, “Engage with Impact,” is a leading digital advocacy guide. For more info, visit: https://www.nicholasbruneau.com/
