Free online event
How and why to build your personal brand as a public servant
Exclusively for public servants and policymakers
Monday, Dec 12, 2022
Time is displayed in your local time zone
You'll learn how to:
- Recognise why building a personal brand is important in the public service
- Identify ways in which you can communicate your own brand to further your career
- Outline techniques to begin building your personal brand
Speakers
Speaker resources
- Apolitical Webinar Special Offers from the CV & Interview Advisors (Matt Craven)
- Building a positive reputation in the public service infographic by Amanda Bernardo
- Using social media in the public service guide by Pia Andrews
- The Philosophy of Ikigai
- 5 Whys
- Radical Candor, book by Kim Scott
- The useful balance found in equally serving three masters
Apolitical resources
- Influence in Government, Premium course from Apolitical
- Open working: A guide for public servants in the social media age, article by Amanda Bernardo
- Professional development: How to use social media to grow your influence, article by Helen Caldwell, Amanda Bernardo, Tim Lloyd, Anthony Simon, and Alexis Bailey
- Taiwan is using social media to crowdsource legislation, article by Shu-Yang Lin
Everyone has a personal brand and it’s becoming increasingly important in a world of social media, where 70% of employers use social media to screen candidates during the hiring process.
Though personal branding may feel like a feature of the private sector, developing your personal brand can help you present yourself as an expert and open up more career opportunities in the public service too. Starting can be as simple as identifying your own strengths and weaknesses and knowing how to communicate those to others.
Watch this free online workshop to learn how to develop your personal brand, including identifying your own strengths, translating them into an image, and communicating that image with others.
Who should watch:
This workshop is for public servants and policymakers in any area of government, at any level, who want to learn how and why to build their personal brand.
Interested in how Apolitical can support you and your organisation? Learn about collaborating with us.
Picture credit: Unsplash
Speakers
Amanda Bernardo
Federal Public Servant with the Government of Canada
Canada
Pia Andrews
Strategic Advisor - Public Sector
Australia
Matt Craven
Career Development & Personal Branding Expert
United Kingdom
Amanda Bernardo, a federal public servant with the Government of Canada working in the areas of public policy, project management, change management and stakeholder engagement. The bulk of her career to date has largely focused on advancing the government’s digital agenda, with a notable focus on promoting the people side of change to support the adoption and sustainability of digital initiatives. She currently leads a team responsible for advancing her organisation’s enterprise transformation agenda. In her teams and across government, Amanda maintains an open door policy that holds true in-person as it does online, in order to create community, conversation and change. She is well known for the community and content she has built on Twitter, as well her efforts to support others in doing the same.
Pia Andrews, open government, digital transformation and data geek, has been trying to make the world a better place for 20 years. She usually works within the public sector machine to transform public services, policies and culture through greater transparency, democratic engagement, citizen-centric design, open data, emerging technologies and real, pragmatic actual innovation in the public sector and beyond. Pia was recognised in 2018 and 2019 as one of the global top 20 most Influential in Digital Government and was awarded as one of the Top 100 Most Influential Women in Australia for 2014.
Matt Craven, Founder and CEO of CVIA, which encompasses CVIA Careers, The CV and Interview Advisors, DCS Executive and The Career Enhancement Network. Based in the UK, CVIA have delivered c 1500 workshops to over a million people in 70 countries around the world. Matt’s area of expertise is Career Development and Personal Branding, and he is regularly engaged as a public speaker to deliver advice and guidance to global audiences on all things related to CV authoring, career advancement, LinkedIn, personal branding and thought leadership.
