--- ## What to do next: - Watch the 7-minute highlights video above - Dig in deeper and view the [full recording of the event here](https://vimeo.com/996130126?share=copy) - Check out the [Writing Effective Briefings in the Public Service](https://apolitical.co/microcourses/en/writing-effective-briefings-in-the-public-service/) course - Join the [How to Run Great Meetings](https://apolitical.co/events/how-to-run-great-meetings) event on 28 August to learn the tools and techniques to ensure your meetings are productive and time-efficient --- ## Join the Writing Effectively in Government The [Writing Effectively in Government](https://apolitical.co/communities/writing-in-government) is a community of practice where you can share advice, insights and resources on government writing with peers across the global public service. --- ## Resources - [Leontine Vreeke's Slides](//assets.ctfassets.net/txbhe1wabmyx/7tp2aDSRZI0HpHcuWAUX6x/9a7fd0a50ad3fec2bc9f2ed8a23b4e69/Leontine_Vreeke_Shaping_Writing_to_your_Audience_Slides.pptx.pdf) - [Elana Aptowitzer's Slides](//assets.ctfassets.net/txbhe1wabmyx/2IWa37G5x3OrAVaYh1HcAK/a0984897cf90bad7bae04c25e0533985/Elana_Aptowitzer_Shaping_Writing_to_your_Audience_Slides.pdf) - [Amr Aljowaily's Slides](//assets.ctfassets.net/txbhe1wabmyx/25cKEe5UxWZ0TFBnZniv1k/511440cdd6067439b17b8cadc9f821d9/Amr_Shaping_Writing_to_your_Audience_Slides.pdf) - [Monroe's Motivated Sequence](https://www.gvsu.edu/speechlab/monroes-motivated-sequence-46.htm#:~:text=Monroe's%20Motivated%20Sequence%20is%20seen,%2C%20visualization%20%26%20call%20to%20action.), as shared by Elana during the event --- ## Event Description One of the first rules of effective writing is ‘know your audience’. This seems simple at first glance, but who is the audience for you as public servants? Politicians? Journalists? The public? The complex nature of your work means that the answer is all of the above, and more. Effective government requires public servants who are able to skillfully tailor their writing to a variety of readers and contexts. In the second instalment of Apolitical’s 2024 Writing Event Series, our panel of experts—seasoned writers from both inside and outside government— shared their tips on how to write with audiences in mind. Watch to learn useful techniques to adapt your writing style to the needs of different readers so that your work gets the attention it deserves. --- *Picture credit: Unsplash*