Government Communications Dos and Don'ts

What to Do Next

• Catch up via the 6-minute highlights video above, or dive into the full recording
• Sign up to our upcoming event, Lessons from Speechwriters on How to Talk About Climate
• Continue the conversation in the Government Comms Community

Join the Government Comms Community

The Government Comms Community is a brand-new space on Apolitical, designed to help you connect with peers working in comms in governments and departments around the world. Join now to start sharing insights and best practices with the global public service community. Plus, look forward to hearing more about this exciting new community at the event.

Join the community

Event Description

In government communications, every action is under scrutiny, and clarity and confidence are non-negotiables. Do you ever feel that your narrative slips away before it’s set, or do you regularly worry about the message landing in an unintended way?

This masterclass explored the dos and don’ts of effective public sector communications. Our speakers discussed how to craft powerful messages, navigating the right channels and designing crisis-ready strategies.

Watch back to learn from experienced professionals and sharpen your communication skills. This session will equip you to handle high-pressure scenarios and confidently lead your government’s narrative.

Interested in how Apolitical can support you and your organisation? Learn about collaborating with us.

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