Using behavioural insights in practice

Behavioural insights offer public servants a way to go beyond simply guessing what will work when it comes to policy. In the UK, the Behavioural Insights Team has accelerated tax receipts by $70 million a month, persuaded an extra 96,000 Britons a year to register as organ donors, and improved racial diversity in the police force.

By using trials and tests to find out how citizens actually react to government programmes and services, behavioural insights can make government work better by influencing small, simple changes in human behaviour.

Today, over 200 public bodies are using behavioural insights to craft better policy, but many public servants think that behavioural insights don’t apply to them or their jobs. The reality is that anyone can start using behavioural insights by learning some key principles, techniques and structures.

In this workshop, Sasha Tregebov, Director of BIT Canada, will show you how behavioural insights work by unsticking barriers to a given choice or behaviour. You’ll also see how any public servant can design and implement behavioural interventions.

Who should watch:

Behavioural science newbies: This workshop will give you an overview of how behavioural insights can be applied in government.

Behavioural Insights Summer Camp 2.0 participants: This workshop will help contextualise what you’ve learnt over the last 8 weeks and give you the opportunity to ask any questions you have.

Seasoned practitioners: This workshop will provide you with new insights and perspectives from others working in the field.

Interested in how Apolitical can support you and your organisation? Learn about collaborating with us.

Picture credit: Unsplash