Virtual event
Turning Your Writing from Bland to Brilliant
Exclusively for public servants and policymakers
Thursday, Sep 25, 2025
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At this event, you’ll:
- Learn how to make your writing more natural, energetic and persuasive
- Discover simple techniques to improve flow, structure and readability
- Explore ways to use formatting and layout to boost clarity and impact
Speakers
What to do next
- Catch up on the 9-minute highlights above, or dive into the full recording
- Join the Writing Effectively in Government Community
- Check out our upcoming event Reclaiming Your Focus When Everything is Urgent
Resources
Join the Writing Effectively in Government Community
The Writing Effectively in Government Community is a community of practice where you can share advice, insights and resources on government writing with peers across the global public service. This community is open to all Apolitical members.
Event Description
Dull writing is everywhere, but yours doesn't have to be. In government, too much valuable thinking gets lost in lifeless language and rigid formats. It’s time to break the mould.
Clear, compelling writing isn’t a luxury; it’s a skill that sets ideas apart and helps careers move forward. Whether drafting a briefing, a strategy paper or an email to a senior leader, the way you write shapes how your work is received. This masterclass explores how to make your writing more authentic, fluent and effective — not just technically correct, but enjoyable to read.
Join this event to learn practical techniques for improving structure, flow and visual layout, helping you cut through the noise and get noticed. You’ll hear from expert communicators on how to bring clarity, energy and personality into your writing — and how to format documents so they’re not just read, but remembered.
Interested in how Apolitical can support you and your organisation? Learn about collaborating with us.
Image Credit: Pexels
Speakers
Mark Morris
Former Speechwriter for the NATO Secretary General, NATO | Former Head of Clear English, UK Department of Health
Belgium
Benita Adesuyan
Communications Specialist, Ministry of Health, Environment & Sustainability, Cayman Islands Government
Cayman Islands












