Virtual Event
How to Communicate Apolitically in a Political World
Exclusively for public servants and policymakers
Wednesday, Oct 22, 2025
Time is displayed in your local time zone
Speakers
What to Do Next
- Catch up on the 8-minute highlights above, or dive into the full recording
- Join the Government Comms Community
- Check out our event How to Get What You Need from Senior Leaders
Resources
Join the Government Comms Community
The Government Comms Community is a space to connect with peers working in Comms in governments and departments around the world. Join to share insights and best practices with the global public service community.
Event Description
The world is always in motion — a swirl of opinions, arguments and competing worldviews jostling for space in increasingly crowded airwaves. We’re encouraged to take a stance, share our views and declare our politics. But in government, it’s different. Remaining apolitical is a commitment to fairness — to making decisions that serve the whole public, not just one side of it.
This masterclass explores how to communicate in ways that uphold the integrity of the public service. You’ll learn how to navigate sensitive contexts, share advice or updates without political bias and avoid the risk of your work being misinterpreted or misused. Through real examples and global best practice, we’ll unpack how civil servants can lead with clarity, credibility and confidence.
Hear from public service leaders and comms experts navigating the same challenges — and leave with tools to support impartial communication across your team, department and wider organisation.
Interested in how Apolitical can support you and your organisation? Learn about collaborating with us.
Image Credit: Unsplash
Speakers
Benjamin Peters
Head of External Communications, National Audit Office
UK
Sophie Vipond
Director of External Affairs at the Climate Change Committee
UK
Celestine Cheong
Head of External Communications at UK Atomic Energy Authority
UK
Benjamin Peters, joined the intelligence agencies after studying Russian at University, where his operational service took him to Afghanistan. He moved into communications following the Snowden leaks and worked to demystify GCHQ and explain its role to the public. He was awarded an MBE for services to National Security in 2019. That same year he moved to his current position at the National Audit Office where he is Head of External Communications. His work focuses on building the profile of the organisation as the nation's public spending watchdog as well as promoting the NAO's findings to shine a light on government finances and improve public services.
Sophie Vipond, Sophie Vipond is the Director of External Affairs at the Climate Change Committee (CCC). Recently, Sophie led the communications strategy for the publication of the Seventh Carbon Budget advice in the UK in February 2025. She is also responsible for the strategy on providing advice to the UK Government on adaptation in 2026, through the Well Adapted UK report. Before working at the CCC, she led external affairs for the international non-profit, Climate Group, with a particular focus on road transport. Whilst there, she coordinated several national-scale campaigns for speeding up the transition to electric vehicles. Sophie sits on the steering group of the International Climate Council Network’s (ICCN); co-chair’s their Communications Working Group; and provides mentioning at I Have a Voice (IHAV). IHAV is a charity that helps young people from background under-represented in public affairs to find their way into employment.
Celestine Cheong, is the United Kingdom Atomic Energy Authority’s (UKAEA) Head of External Communications. A former scientist, she contributed to Dounreay’s decommissioning, returning in 2020 to advance Culham’s fusion projects. Celestine has had stints as a journalist, has featured in Netflix’s Grenfell film for her fire safety work and led two Joint European Torus (JET) world-record fusion announcements. A trailblazer in women’s sports, Celestine has mountain biked for Singapore and represents England at touch rugby.






![[Replay] How to Improve Your Strategic Thinking image](https://images.eu.ctfassets.net/gs9txytepevj/0XjUL1sNJvBBQ3XtSZhDh/3d9c34e0dc1fa1e038a48c92e9d187d7/curated-lifestyle-QodesUStvjA-unsplash.jpg?q=80&fm=jpg&w=160)






