A Masterclass on Problem-Solving Techniques

Speakers

• Cheryl Strauss Einhorn

  Founder of Decisive

  USA

• Matt Etchells-Jones

  Strategic Programme Manager | Former Change Manager, UK Home Office

  UK

• Cheryl Strauss Einhorn, is the founder of Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. Cheryl developed AREA, an evidence-based decision-making system, during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times to Foreign Policy Magazine, Barron’s and Harvard Business Review. Cheryl is a long time educator, having taught at Columbia Business School for over a decade and currently teaching at Cornell University’s SC Johnson School of Business and Cornell Tech. She is the author of three books, with a fourth scheduled to be published in 2026.

• Matt Etchells-Jones, ’ career has encompassed problem-solving under a range of job titles, from Criminal Intelligence Analyst through to Strategic Programme Manager, using analysis and strategic systems thinking. Matt is a committed, long-term public servant with experience of working in and around policing, health and social care, local government, central government, the third sector and most recently, higher education. Matt has solved problems using strategy, technology, operations and policy, resulting in lower crime, reduced spending, improved outcomes, and lives saved.