Virtual event
How to Build AI Chatbots that Users Actually Like
Exclusively for public servants and policymakers
Tuesday, Jul 15, 2025
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Speakers

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Resources
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Event Description
AI chatbots are reshaping how public services interact with citizens — providing 24/7 support, reducing administrative backlogs and making government services more accessible. When done well, they streamline processes and improve satisfaction. When done poorly, they frustrate users and erode trust.
Building a chatbot is not just about technology. It demands an understanding of user needs, accessibility standards, data privacy and ethical AI deployment. Getting it right can help governments deliver faster, more inclusive services while meeting growing expectations for digital responsiveness.
Join this event to learn from real cases of successful chatbot deployment. Our speakers, leaders in AI and digital tools will unpack real-world examples of chatbot design and implementation, from defining user needs to deploying a functional prototype. Join to get practical guidance and learn from real-world case studies, led by AI experts and public sector innovators.
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Image credit: Pexels
Speakers
Élise Legendre
Chief Data Officer at Agriculture and Agri-Food Canada
Canada
Andy Fan
Technical Advisor at Agriculture and Agri-Food Canada
Canada
Marci Harris
Executive Director, POPVOX Foundation
United States
Élise Legendre, Élise was appointed Agriculture and Agri-Food Canada’s (AAFC) Chief Data Officer in the summer of 2021. She leads a small, passionate team of policy and IT professionals dedicated to harnessing and unleashing the power of data to improve service delivery and to support the sector’s sustainable growth. In 2003, after having worked in strategic marketing in the private sector for nearly 12 years, her career with the federal public service began as a Commerce Officer with AAFC. She has since held positions in several branches, including Strategic Policy, Corporate Management and Programs. She is passionate about the role of government and the impact it can have to improve the quality of life for Canadians. *********************** Élise a été nommée Dirigeante principale des données d’Agriculture et Agroalimentaire Canada (AAC) pendant l’été 2021. Elle dirige une petite équipe passionnée de professionnels des politiques et TI qui se consacrent à exploiter et à libérer le pouvoir des données pour améliorer la prestation des services et soutenir la croissance durable du secteur. En 2003, après avoir travaillé en marketing stratégique dans le secteur privé pendant près de 12 ans, sa carrière dans la fonction publique fédérale a débuté en tant qu’agente de commerce à AAC. Elle a depuis occupé des postes dans plusieurs directions générales, notamment celles des politiques stratégiques, de la gestion intégrée et des programmes. Elle est passionnée par le rôle du gouvernement et l’mpact qu’il peut avoir pour améliorer la qualité de vie des Canadiens.
Andy Fan, works at Agriculture and Agri-Food Canada, where he most recently held a role in helping advance the responsible and ethical adoption of AI and robotic process automation technologies. In 2024, Fan and his team launched the Government of Canada’s first public-facing generative AI chatbot – designed to provide conversational information on government programs and services in agriculture, this initiative set a new standard for AI-driven citizen engagement.















