This article is written by Ali Muntasir, head of experimentation, and Wigdan Seed Ahmed, head of exploration, Accelerator Lab Sudan, UNDP Sudan


Effective citizen engagement and participation is often taken as a sign of a healthy democracy. This is particularly true in post-conflict settings.

Since modern democracy and the associated political transformations first appeared in the West, the concept of citizen engagement, in its colloquial usage, is often associated with western political philosophy. However, the history of citizen engagement goes back several centuries and has global roots. For example, during the Joseon era (from 1392 to 1897 in the western calendar), in what is now South Korea, the concept was practised through a process called The Village Assembly or The Citizen Assembly.

Equally, in Sudan, there is a history of tapping into the “crowd wisdom” and to use citizen participation in decision-making that is still practised in local communities and embedded in local governance structures. A good example is Joudiya, a well-known method for consulting citizens by conducting a community meeting for the wise individuals in the tribe to discuss issues of conflict. The method has been widely used to reduce conflict in western Sudan as a form of crowd wisdom and engaging citizens to be part of the decision-making process.

Even though Joudiya and other organic citizen participation mechanisms have been practised since the colonial era and until today, the practice was never expanded beyond the level of local governance in Sudan. As a result, designing and applying citizen engagement initiatives in Sudan has required unorthodox and innovative methods to overcome the challenge of collecting public opinion and translate it into policy-making. UNDP Sudan has leveraged innovative approaches and bridged them with local solutions to voice out citizens' perceptions. The following are the tools we leveraged and some of the lessons we learned.

Before the Revolution: Digital transformation and gamification

In the complex context of Sudan, there are multiple layers of challenges to engage citizens in decision-making processes. These challenges are connected to socio-economic and political conditions that in turn stem from historic and cultural marginalisation of demographic and ethnic groups such as youth, gender and certain tribes and ethnicities.

To tackle these complex issues, it is crucial to engage citizens and to provide local solutions to their issues. This is especially true for young people because they are perceived as perpetrators of conflict and victims. The challenge is that these same youths have not been interested in engagement due to apathy or because it is unsafe to express political opinions.

The idea behind the gamified platform is to provide opportunities for people to creatively interact and discuss the future of Sudan and encourage citizen engagement in the political dialogue

To engage with this problem, UNDP designed a platform to engage youth called "Raik Shino” (“What do you think?” in Sudanese Arabic), which is an online dialogue platform that provides a forum for people to creatively interact and discuss the future of Sudan through a gamified dialogue process. The idea behind the gamified platform is to provide opportunities for people to creatively interact and discuss the future of Sudan and encourage citizen engagement in the political dialogue.

The process is gamified through a system of point-based competition and by incentivising participants through leader boards and prizes. Although it is a public platform to openly discuss and reflect, it is a closed online environment where login and game profile names are required to participate in the discussion and have anonymity features to foster a safe space for discussion.

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We learned that providing a platform for citizens to freely express and discuss issues that matter to them, sensitive topics such as female genital mutilation and peace-building come to surface strongly and uncensored by traditions or state repression. For citizens who cannot voice their opinions publicly, Raik Shino proved a much-needed safe space for dialogue and sharing opinions to develop a unified vision and solutions for these community challenges in fun, engaging and safe ways. Raik Shino was successful in mobilising public opinion on sensitive and general topics. However, it proved to be difficult to action the collected evidence and data for use in the process of policymaking within Sudan’s government due to the rigidity of the structure, a lack of political will and the authoritarian dominance of the government.

The Raik Shino platform, although successful, concluded in 2018 - but we continue to channel the lessons learnt to new experiments.

After the Revolution: Nurturing a new relationship between citizens and policy-makers

Sudan has recently gone through a national revolution, which resulted in the previous president Omer Al-Bashir being ousted on 11 April 2019, marking the end of one historical period for Sudan and the beginning of another. In September 2019, a new civilian-led government was announced, but many citizens still distrust the government due to previous biases that are embedded in the community. This distrust transferred to the UN because of their mandate to collaborate with governments. To solve these issues, evidence-based policies and citizen engagement are crucial.

At UNDP Sudan, we initiated the public perception survey to gather insights about which development priorities citizens had during the country’s transitional period. These insights will support the new government in developing evidence-based policies as well as including the citizens in shaping their own public narrative. However, we first had to get citizens to participate in the survey, which was a challenge due to the low levels of trust.

The initial learning from this experiment is that area-specific messaging can enhance participation since evidence reveals there is biased “ultimate attribution error” towards participants' localities and provinces

Therefore, we designed a BI experiment to encourage citizens to participate in the public perception survey by designing messages through billboards to nudge them by addressing citizens' biases. The initial learning from this experiment is that area-specific messaging can enhance participation since evidence reveals there is biased “ultimate attribution error” towards participants' localities and provinces. However, rigorous experimentation will provide more insights towards these biases

Thus the current thinking we are adopting, in a serious attempt to deliver good design by closing the gap between citizens and government, is to look into organic structures, borrowing from successful approaches elsewhere and co-designing systems of citizen participation that are adaptive, elastic and purposed for democratisation, especially in the transitional period in Sudan.

By doing this, we aim to explore the ontology and epistemology of democracy and experiment with solutions for the problems we encounter. Sharing the work we have done and a glimpse of what we are doing now is our way of echoing the necessity of including people in decision-making. And we hope that our work demystifies the “hows” of mainstreaming positive deviance and outliers as well as defibrillating governance systems of complexity back to life. — Ali Muntasir and Wigdan Seed Ahmed

(Main Picture Credit: Unsplash)


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