Tokyo takes pregnant women to hospital by designated taxi

Tokyo taxi firms are running a service with special features for expecting mothers. Women register for the service and when they go into labour are guaranteed to be picked up by a specially designated taxi, equipped with materials needed for birth and an exemption from a cleaning fee. Hospitals and midwives are contributing to the project by offering training and support to drivers taking part in the scheme, while taxi firms hope the service will secure a new customer base for their product and increase revenue.