The state of Bihar has teamed up with a social enterprise called Svadha to provide better sanitation and sales training to the rural poor. In a franchising scheme, Svadha provides latrines to local entrepreneurs who sell them to their neighbours. The state and the World Bank are collaborating with Svadha to train up these entrepreneurs and so up-skill the rural workforce.
Results & Impact
Svadha has sold 20,000 units after only 18 months of trading. The units range in price from $27 to $230. Some 774 million Indians do not have their own toilet
The government of Bihar, the World Bank and Svadha
The social enterprise, Svadha, offers a bundle of solutions to rural consumers, from brick and mortar buildings with latrines through to sustainable waste management solutions. These are sold via local entrepreneurs who are trained to follow up with post-sales management and repairs. Svadha collaborates with the state of Bihar and the World Bank on training locals to sell the units and so provide jobs and new skills
Cost & Value
Running since 2013
The project has found that rural people's level of general education is so low that it's difficult for them even to start the sales training it provides. Svadha hopes that its state partners will address this with adult education classes
The Indian state of Bihar has teamed up with a social enterprise to bring sanitation and entrepreneurial thinking to its rural poor.
The social enterprise, Svadha, offers a bundle of solutions to rural consumers, from brick and mortar buildings with latrines to sustainable waste management solutions. These are then sold through local entrepreneurs who are trained to follow up with post-sales management and repairs. Pricing for the various units ranges from $27 to $230. Svadha has sold around 20,000 sanitation units in 18 months.
In the state of Bihar, Svadha has also teamed up with local government to help train locals in selling Svadha units. The intent is to provide jobs and new skills to local citizens while encouraging entrepreneurialism. “In Bihar, we have entered as a collaboration with the World Bank and the government of Bihar,” said Garima Sahai, Svadha’s CEO. “The government wants us to install our business model and train people how to use our supply chain. The most important aspect for us is to train effective sales staff.”
India’s rural sanitation market is estimated to be worth approximately $25 billion – $10 to $14 billion of this from the demand for rural toilets. Svadha is supported by the Toilet Board Coalition’s first Toilet Board Accelerator program. The Toilet Board Coalition is an alliance that supports innovative, market-led sanitation solutions. India is considered important in this sector as a result of the country’s scale and potential.
The key to Svadha’s success is a network of local entrepreneurs who are trained to become salespeople for consumers wanting to purchase and maintain sanitation products. Svadha intends to increase its product range in 2017 with green, bio-friendly sanitation units. One further innovation is a five year insurance plan for its range.