This article is written by Carlos Ullon, Secretariat of Linguistic Policies.

  • The problem: The low level of recognition and use of Guarani language in various sectors of Paraguayan society.
  • Why it matters: Guarani is an integral part of Paraguay's cultural heritage and identity, and its neglect can contribute to cultural erosion and loss.
  • The solution: Encouraging and promoting bilingualism, where both Spanish and Guarani are given equal importance and recognition, can help preserve and promote Paraguay's unique cultural identity.

I strongly advocate for the promotion of Guarani-Spanish bilingualism within the public sector in Paraguay. Bilingualism helps to promote inclusivity and understanding among different communities and ensures that information is accessible to everyone. I would like to share with the Apolitical community the progress being made in promoting bilingualism within the Paraguay government's communication campaigns. This process is an ongoing one, and it involves gradually increasing the visibility of both Guarani and Spanish via different communication methods.

Goals of bilingualism

The goals of bilingualism vary depending on the context and purpose. In some cases, bilingualism is promoted for cultural preservation and identity, while in other cases it may be promoted for economic or practical reasons, such as improving job opportunities or facilitating communication in a multilingual setting. Additionally, bilingualism can also promote cognitive benefits such as enhanced problem-solving skills and cognitive flexibility. Ultimately, the goals of bilingualism should align with the needs and values of the individuals and communities involved.

Our approach for promoting bilingualism

In Paraguay, promoting bilingualism is essential to maintain cultural diversity and preserve the indigenous language of Guarani. To achieve this goal, many initiatives have been undertaken, such as bilingual campaigns and social media challenges, to raise awareness of the importance of using both Guarani and Spanish in everyday life. One effective approach has been to create bilingual social media posts and multimedia content, allowing people to consume information in their preferred language. It has also been important to work collaboratively with a team that shares the same vision and mission to spread the message. This teamwork can help build momentum and make campaigns more effective in reaching a wider audience.

Bilingualism promotes inclusivity and understanding among different communities and ensures that information is accessible to everyone.

Another strategy that has proven successful is creating social media challenges that encourage people to share content in both languages. This approach can help to increase engagement and raise awareness of the importance of bilingualism. Many companies have also started investing in bilingual services, such as having call centres that provide assistance in both Guarani and Spanish. This recognition of the value of bilingualism can help promote its use in the private sector and creates a positive impact in society.

Progress is being made

Paraguay has a unique linguistic situation where both Spanish and Guarani are official languages and are considered to be equally important. Efforts are being made to promote bilingualism in various sectors such as education, public services and communication. Bilingualism promotes inclusivity and understanding among different communities and ensures that information is accessible to everyone. In my opinion, the progress being made towards promoting bilingualism within the government's communication campaigns is a step in the right direction. It is crucial for us to continue efforts to promote and preserve the use of both languages to maintain the cultural heritage and identity of Paraguay. While there is still a long way to go, it is heartening to see that efforts are being made to ensure that both languages are given equal importance.

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