This article is written by Shabana Ansari, Research Specialist, Immigration and Refugee Board (IRC) of Canada.


  • The problem: Promoting ourselves at work may seem terrifying, or even unnecessary, initially.
  • Why it matters: However, it is important to shine the spotlight on our achievements and accomplishments for career growth.
  • The solution: With time and practise, all of us can become our own cheerleaders.

Self-promotion can yield positive results in our professional lives but talking about ourselves can often feel daunting.

Context

We may or may not have people in our lives who encourage us to do our best and cheer us on when we need it the most. But have you ever thought about becoming your own cheerleader?

Self-promotion can yield positive results in our professional lives but talking about ourselves can often feel daunting.

Some of us are wary about “flaunting” our accomplishments since we don’t want to come across as pompous or self-absorbed.

Also, there is the risk of being misunderstood or hurting other people's feelings. A friend says she never talks about her achievements because she doesn’t want to appear as if she is trying to diminish her co-workers by shining the spotlight on herself or her work.

While self-promotion isn’t considered admirable and is often discouraged in some cultures–especially for women–calling attention to our achievements is what helps us advance in our careers.

We may be doing all the right things to succeed professionally—take on and deliver key projects, seek advice from mentors at the workplace and outside, and develop a rapport with leaders in our sector. However, research proves that women's careers grow at a much slower pace compared to their male colleagues and we have to often wait longer for career progression. Hence, it is important to understand the benefits of talking about our professional achievements on the right forums and with the right people.

What happened/What should happen

One thing to keep in mind, however, is that self-promotion doesn’t always have to be grand or public. It can be as simple as ensuring that our supervisors are aware of the work we are doing and are giving us regular feedback and credit when due.

Self-promotion at the workplace can also demonstrate that we are ready to take on more responsibilities. Once we make it clear that we value ourselves and are confident in our abilities, others will start to notice our contribution and progress too.

Helping others recognise our value improves our chances of getting ahead in our careers.

If you’re ready to talk about your accomplishments but don’t know where to start, here are some tips on how to become your own cheerleader:

1. Be selective

Not all of us are comfortable talking about our career developments on social media. And that’s fine!

Instead, consider sharing your big and small successes selectively within your personal and professional circles. Focus on facts and information–what the project was, your role in its success and future plans, if any.

2. Personalise your message

Refrain from sending updates that seem like bragging or spam.

Try reaching out to a small group of followers, friends or mentors and let them know what you are up to at work.

People are more inclined to engage with you if you show that you respect their time and opinions and have taken the initiative to inform them about your progress.

3. Show gratitude

In both the real and virtual worlds, remember to engage with and thank those who give you feedback, send congratulatory messages or respond positively to your news and updates.

Give shout-outs to your supporters in person and publicly to maintain regular engagement with everyone who has a kind word or advice for you.

Main takeaway

It is natural to feel nervous or self-conscious when we are trying to promote ourselves. But if we don’t acknowledge our own efforts and hard work, no one else will.


(Image Credit: Unsplash)


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