In Persuasive: 40 Lessons in Communicating for the Common Good, Marrianne McMullen draws useful lessons from her career in government, nonprofits and journalism, closing each of the 40 chapters with a lesson. The following three articles are excerpts prepared for Apolitical.
Communicating with parents of pre-school students
In this excerpt, Marrianne describes a unique outreach campaign to reach parents of preschoolers in a public school system.
Persuasion and Obamacare
This second excerpt looks at The Persuasion Matrix, a unique tool introduced in the book and used to increase enrollment in healthcare.
Unaccompanied children in San Antonio
The final excerpt describes communications challenges when managing an unprecedented number of unaccompanied children who came into the US in 2012 and 2014.
💬 Let the author know what you think by leaving a comment below
Log in or sign up to continue the conversation