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projectProfiles downtown visitors from anonymised mobility data to inform brokers.
Commercial vacancies in downtown Edmonton remain high (~33%) despite strong economic positioning, increased housing starts and low residential vacancies.
CitySpear uses anonymized mobility and segmentation data to identify the demographic profile of downtown visitors and distribute these insights to commercial real estate brokers to target prospective retailers. It was built using open source tools within existing budget.
CitySpear provides the opportunity to attract retailers aligned with the downtown visitor demographic profile, reduce vacancies, enhance downtown vibrancy and recapture lost business tax revenue.
Currently in development -- not yet operational
Launch year: 2025
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