AI Persona-Based Cultural Content Matching

Overview

Currently, enjoying cultural and artistic services requires individuals to manually search for information on museums, art galleries, and performance halls or rely on promotional materials from blogs and social media. However, personalized recommendation services remain insufficient, and small-scale cultural service providers often face difficulties in actively disseminating information through promotional activities. To address these challenges, we developed a nationwide platform that provides information on cultural facilities, exhibitions, and performances using an AI persona-based visual map. This project involved developing personalized cultural content matching services and releasing various APIs related to cultural facilities to the public.

Project description

To establish a comprehensive database, we verified the validity of 9,839 cultural facilities nationwide, ultimately selecting 7,178 target sites and defining effective zones for extracting visitor population data. We generated master data for location information and constructed analytical datasets focusing on visitor trends and surrounding commercial districts. This included data on local accommodations, restaurant menus, credit card affiliate information, and consumer spending interests. Additionally, to power the recommendation service, we integrated performance data from the Korea Culture Information Service, the Korea Performing Arts Box Office Information System (KOPIS), and other cultural content sources. To develop the AI persona-based matching service, we defined specific personas by analyzing cultural consumer and content data, leading to the creation of a customized AI recommendation service (cultureplus.kr) based on integrated processed data.

Key technological features

• Personalized Recommendation Service via GIS Visual Map Based on AI Algorithms: Providing tailored recommendations through an interactive GIS visual map powered by AI recommendation engines
• Development APIs: Developing and providing APIs for cultural facility visitor demographics, basic facility information, local accommodations/restaurants/menus, credit card spending patterns, exhibition schedules, and integrated processed data for recommendations

Expected outcomes

The AI persona-based matching service strengthens the connection between cultural consumers and providers while enhancing accessibility to cultural information, thereby increasing cultural diversity and broadening the options available to the public. Furthermore, by linking tourism elements such as sightseeing, dining, and entertainment, the service is expected to increase regional visits and generate significant economic impact.

Launch year: 2024

Attribution

Case study courtesy of the National Information Society Agency, Republic of Korea, Apolitical's Content Partner. Sourced from Use Cases of Public AI Service, Vol.2, https://eng.nia.or.kr/site/nia_eng/ex/bbs/View.do?cbIdx=31975&bcIdx=29182&parentSeq=29213