Online Workshop
Effective communication for public policy delivery
Exclusive for Public Servants and Policymakers
Thursday, Jul 1, 2021
Time is displayed in your local time zone
Speakers
Wearing a mask. Sanitising your hands. Observing social distancing. The Covid-19 pandemic has made all of us change our behaviour — but this didn’t happen by accident.
Governments nudged, cajoled and convinced the public to comply with restrictions and enact social distancing by blending scientific evidence, audience understanding, behavioural insights, and compelling messaging.
In this workshop, you’ll learn why behaviour change communication is one of the key levers of public policy delivery alongside legislation, regulation and taxation. You’ll also hear how it can be used just as effectively outside of a crisis as it can during an emergency.
What you’ll learn:
- Techniques for communicating with the public when delivering policy
- How the Covid-19 pandemic has changed the way governments influence public behaviour
- An overview of the principles behind behaviour change communication
Who should watch:
This workshop is for anyone curious about how government can use communication to change behaviour and deliver public policy goals.
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Picture credit: Unsplash
Speakers
Sean Larkins
Director of Capability, WPP Government & Public Sector Practice
UK
Laure Van Hauwaert
Managing Director, EU Institutions, WPP Government & Public Sector Practice
UK
Sean Larkins, leader of the Practice’s consulting and capability offer, helping governments and public organisations around the world improve their communications functions and strategies. Based in London, he works worldwide and over the last 12 months has led projects in Europe, the Middle East and Australasia.
Laure Van Hauwaert, head of the EU Institutions team in WPP’s Government and Public Sector Practice. Leader of a team of specialist communications agencies, her role is to bring WPP’s best thinking, talent and experience to the EU public sector, by building on solid academic and social research to inform the development of effective strategies for citizen engagement, EU-wide integrated campaigns and policy communications, and behaviour change campaigns.
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