Trying to find purpose? Why not build it instead?

This article is written by Shabana Ansari, Senior Policy Analyst, Employment and Social Development Canada (ESDC)

The problem: It is easy to feel disconnected from a sense of purpose and believe that it is something to “find”, that it must be singular, or that it remains fixed over time.

Why it matters: This view can lead to frustration, self-doubt, and missed opportunities for fulfillment.

The solution: By embracing multiple and evolving sources of purpose, it is possible to foster a more sustainable and genuine sense of meaning in life and work.

(Note: As a non-disabled and neurotypical person, I acknowledge that the approach outlined in the article may not resonate with everyone, especially those who may be disabled, neurodivergent, have intersecting identities, or are living with issues I know nothing about.)

The idea that purpose is something we “find” is deeply woven into our cultural narratives. From books and films to motivational quotes, we’re often led to believe that purpose arrives in a single moment of clarity or is revealed through fate or circumstance.

While some people do experience a defining moment that shapes their path, for most of us, purpose is something we can build intentionally over time.

Creating Purpose Through Everyday Actions

For me, purpose isn’t a single, fixed thing but a dynamic interplay of values and experiences. I find purpose in the quiet, consistent ways I show up in my daily work, and the impact I choose to make.

I once worked for an organization where the job was demanding, and the wages were low. Well-meaning friends wondered why I had taken on the role, and I tried very hard to explain that I was doing it because I saw the strength in everyone who walked through our doors. Helping them find their footing and watching them grow did not bring a substantial paycheque or even recognition. But I could see the impact of my contribution every single day and this boosted my sense of fulfillment like nothing else could.

Since then, I have learned to accept that purpose can come from different areas of my life and work. This has helped me let go of the pressure to identify a single, all-defining source of meaning. Instead, I have started to recognize and appreciate the many ways I can contribute, connect, and make a difference every single day – whether through my work, community involvement, social relationships or personal growth.

Embracing the Complexity of Purpose and Adapting to its Evolution

My sense of purpose has never stayed consistent. It’s grown with me, shaped by personal and professional choices, family responsibilities, and the lessons I’ve learned along the way. What mattered to me at 25 isn’t the same as what drives me now.

In my previous life as a journalist I was busy chasing stories, meeting deadlines, and driven by the urgency to inform and engage the public. My sense of purpose was rooted in uncovering the truth and giving voice to underrepresented perspectives. I thrived on the buzz of the newsroom and the impact of a well-told story.

But over time, I began to crave a different kind of impact – one that was more systemic and long-term. When I transitioned into social entrepreneurship it didn’t feel like a career switch but another shift in purpose. My work became less about reacting to events and more about proactively contributing to change. What mattered to me as a journalist – speed, visibility, and storytelling – evolved into a deeper commitment to equity, accountability, and inclusion.

Now, as a public servant my purpose is grounded in service, strategy, and stewardship. I’m driven by the opportunity to support policies, decisions and projects that impact communities.

I realize that this evolution isn’t a sign of inconsistency but a reflection of my growth and learning. It’s both natural and healthy for priorities to change over time. By embracing fluidity, I have given myself the freedom to explore opportunities for growth and constantly seek tools and resources to thrive at everything I do.

So, rather than asking “How do I find my purpose?”, I have learned to reframe the question:

• How can I build purpose into what I do?

• What brings meaning to my life right now?

• What are the multiple sources of purpose I can nurture?

I’d love to hear what gives your life and work a sense of meaning, and how you cultivate purpose in what you do.