Marketing agencies help prepare Europe for another Ebola

Europe is better prepared to cope with mass outbreaks like Swine Flu or Ebola, thanks to a multi-year, Europe-wide research project. Tech experts, governments and universities have worked together to discover precisely how people act in pandemic situations and what authorities can do to change their behaviour. The result is the Effective Communication in Outbreak Management (Ecom) toolbox, an open resource of the basics authorities need to communicate with the public in a disaster scenario – from questionnaires and blueprints for apps to data gathering tools.