Declining coal towns save themselves with country music

The former coal mining communities of Southwest Virginia are converting their stalled economy to tourism by capitalising on the region’s rich history of country music. More than 20 towns have collaborated with arts foundations and local businesses to create "The Crooked Road", an annual festival that stretches across 330 miles and connects 70 venues where bands play traditional Appalachian music. The project drives $6.4 million in annual spending to the region and creates an estimated 108 jobs per year.