Welcome to lesson 4 of the Communications 101 Bootcamp.
To complete this lesson, read and watch the content marked ‘required’. If you have extra time, explore the ‘recommended’ resources to take your learning further.
Required
3-MINUTE READ
Read the article The communications function to find out about the roles and responsibilities that are common to all communicators in the Government of Canada, including exercising the challenge function and building relationships with partners.
8-MINUTE EXERCISE
Complete this week’s exercise and practise your skills in building relationships with partners while exercising the challenge function. Go to the workbook now for the exercise and solutions.
10-MINUTE EXPLORE
Take a look at the Communications Community Office’s Competency Framework (GC network only). Use it as a reference to identify the communication, behavioural, and leadership competencies you are expected to demonstrate at work.
5-MINUTE QUIZ
Test your knowledge of this week’s lesson by completing this quiz.
Recommended
1.25-HOUR VIDEO
Watch Creative marketing and comprehensive public opinion research shines a light on a dark issue about Public Safety Canada’s award-winning public awareness campaign to combat human trafficking, which features an eye-opening video and music donated by an international pop music superstar, youth and parent-targeted digital advertising, experiential marketing (XM) and proactive public relations.
Follow along with the English presentation: Creative marketing and comprehensive public opinion research shines a light on a dark issue (GC network only)
15-MINUTE EXPLORE
This week, you have learned that there are common roles that all communicators share, but there are also specific roles based on your field of communications. Explore these additional resources by communications function from this week’s lesson and remember to bookmark them for future use.
Resources:
- Advertising (GC network only)
- Evaluation resources (GC network only)
- Federal identity requirements (Graphic designers and video editors)
- Linguistic and writing tools (GC network only)
- Making communications accessible in the Government of Canada
- Media relations and media monitoring (GC network only)
- Procedures for Publishing (Web) (GC network only)
- Public engagement principles
- Public opinion research (GC network only)
- Social media and web (GC network only)
- Translation Bureau’s language services and tools (GC network only)
- Web Experience Toolkit
You've now completed half of this Bootcamp - well done! Keep going to complete your learning journey.
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