Welcome to lesson 6 of the Communications 101 Bootcamp.
To complete this lesson, read and watch the content marked ‘required’. If you have extra time, explore the ‘recommended’ resources to take your learning further.
Required
2-MINUTE READ
Read this article about how you can use the Strategic Communications Planning Framework and its 4 fundamental questions as a tool to guide your communications planning.
2-MINUTE READ
Read this article about Developing measurable communications objectives when you plan your communications.
2-MINUTE READ
Read this article about the importance of Evaluating your communication campaigns and how the insight you gain helps shape future communications activities.
5-MINUTE DISCUSSION
Head over to the workbook to complete this week’s exercises on communications planning and evaluating.
2-MINUTE QUIZ
Test your knowledge of this week’s lesson by completing this quick quiz
Recommended
3-MINUTE READ
Read this article on Evaluation in communication by Sudipta Roy-Choudhury from the Canada Revenue Agency (CRA) about why and how to evaluate communications. Be sure to check out all the tools the CRA is using.
CHECKLISTS
Use the communications planning checklist (GC network only) and the communications evaluation checklist (GC network only) to help you carry out your communications evaluation. You will need to log in to the Canada School of Public Service website to access the checklists.
WEBINARS
- Leveraging data to support your Communications Follow along with the English presentation: Leveraging data to support COVID-19 related Communications (GC network only)
- Measuring what matters: Digital analytics best practices Follow along with the presentation: Measuring what matters in web: Outcomes-focused analysis (GC network only)
- Learning Data Tools for the Rest of Us Follow along with the presentation: Learning data tools for the rest of us (GC network only)
That's lesson 6 down. Look how far you've come! See you in the next lesson.
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