Welcome to lesson 7 of the Communications 101 Bootcamp.

To complete this lesson, read and watch the content marked ‘required’. If you have extra time, explore the ‘recommended’ resources to take your learning further.

Required

5-MINUTE READ

Read this article about Communicating in a digital world in the GC context. You will learn tips and tricks for effective communications.

2-MINUTE READ

Read this article on Using data to make better content on the Canada.ca blog that highlights recent experiences with using data to make important content work better.

2-MINUTE READ

Be inspired by innovative and creative work being done in the communications community with chatbots and digital magazines.

2-MINUTE READ

Check out Understanding Social Media with Maja Graham for tips and best practices.

2-MINUTE READ

Check out Understanding Web and UX with Manal Dahalani for tips and best practices.

1.25-HOUR VIDEO

Watch Social media: Navigating today’s digital landscape to hear from experts who manage federal government social media accounts, and share their experiences and best practices for creating trust, confidence and improving reach and engagement across platforms.

Follow along with the presentation: Navigating Social Media (GC network only)

1-HOUR VIDEO

Watch AMA - How to run social media without it ruining your life to learn 5 tips to address mental health, resilience and avoid burnout with social media pros.

Follow along with the presentation: Running social media without it ruining your life (GC network only)

1.25-HOUR VIDEO

Watch Innovative in-house podcast production to learn how the Saskatchewan RCMP portrayed the human side of a 15-year-old homicide investigation, reaching new audiences by generating over 13,000 listens in the first month through an organic strategy with zero paid promotion.

Follow along with the presentation: RCMP Presentation Slides (GC network only)

50-MINUTE VIDEO

Watch Influencers, new media, and digital content to learn how the #2021Census campaign leveraged out-of-the-box thinking, including Spotify-based music playlists, and influencer and community supporter toolkits to break online response rate records.

Follow along with the presentation: 2021 Census: Influencers, new media, and digital content (GC network only)

2-MINUTE READ

Receiving feedback from Canadians on a regular basis helps improve service delivery on Canada.ca. Read this article, Collect feedback, find issues, on how a few teams collaborated to launch a pilot study of a widget for getting people’s feedback on Canada.ca pages.

2-MINUTE READ

Small changes make a big difference in terms of improving Canada.ca. Read Maintaining and improving web content through its life cycle to learn about 4 common issues and the actions you can take today.

2-MINUTE READ

There is a system that is making it easier and faster to design effective content within a coherent digital experience. Read A Government of Canada design system: building better online content faster to find out more.

2-MINUTE READ

With the increase in phishing campaigns and scams related to COVID-19 on government sites, it is more important than ever to provide a consistent and trustworthy user experience. Find out how by reading Canada.ca is a trusted source.

2-MINUTE READ

Ever wonder what goes into creative services? Check out Creative communicators: an interview with Mélanie Bérubé and David Velasco.

2-MINUTE VIDEO

Do you write for the web but not sure where to start? Take your writing to the next level by checking out this video with tips to learn about your audience, the Canada.ca content style guide and more.

15-MINUTE EXPLORE

Explore the Digital Academy, which teaches Canada’s federal public servants the digital skills, approaches, and mindsets they need to transform public services in today’s digital age.

Also, check out the Principal Publisher, where you can find support, services, and information on digital communications. The role of Principal Publisher is to support the online presence of the GC. They can help you access tools such as Adobe Experience Manager, Adobe Analytics, Hootsuite, and more, as well as training for these products.

COURSES

How to Be Digital in the Canadian Public Service (DDN201) (GC network only) is a course originally co-designed with Apolitical that explores what digital looks like in the Canadian government context and examines digital concepts such as agile and human-centred design.

WEBINARS

  • Virtual learning series: Fundamentals of Canada.ca (bilingual)

Follow along with the presentation: Fundamentals of Canada.ca - Presentation (GC network only)

  • The First Sixteen: telling stories through podcasts

Follow along with the presentation: The First Sixteen - A podcast from Agriculture and Agri-Food Canada (GC network only)

Follow along with the presentation: Search Engine Optimization (SEO) for social media (GC network only)

Follow along with the presentation: CoVid-eo Production – the new normal (GC network only)

Follow along with the presentation: UX and COVID-19 (GC network only)

LEARNING AND PROFESSIONAL DEVELOPMENT

The International Digital Analytics Forum is open to anyone interested in learning what is happening in the sphere of analytics from governments around the world. Sign up to receive notifications about the next session! For information on past topics and sessions, please visit the International Digital Analytics Forum GCpedia page (GC network only).

JOIN

Join the Digital Analytics Community of Practice (DACoP) (GC network only), where members work to improve analytics across the GC to continuously enhance the government’s Web presence and their clients’ online experience. The DACoP holds 4 regular meetings: Adobe Analytics change management meetings, Adobe Analytics release demonstration meetings, meetings on getting value out of analytics, and the International Digital Analytics Forum. A fifth group, the UTM Working Group, holds ad hoc meetings.

You've just completed the penultimate lesson of this Bootcamp. Almost there! See you in the final lesson.

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