Boston is mobilising dozens of institutions, from healthcare centres to churches, to educate parents in the "Boston Basics"; five simple principles to improve children’s brain development. Created at Harvard University and based on years of scientific research, the principles are distributed by videos and pamphlets to thousands of families, many of whom aren’t familiar with parenting techniques that boost cognitive development. In doing so, the campaign hopes to close the racial, ethnic, and socio-economic skill gaps that develop by the age of two.


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