Communications 101: Strategic thinking in communications

Welcome to lesson 3 of the Communications 101 Bootcamp.

To complete this lesson, read and watch the content marked ‘required’. If you have extra time, explore the ‘recommended’ resources to take your learning further.

Required

Required

12-MINUTE READ

The communications function is evolving quickly and continuously requiring communicators to adapt to new realities. Becoming a more strategic and effective communicator is essential in today’s public service. Read the article Strategic thinking in communications (отвара се у новом табу).

3-MINUTE READ AND TOOL

Asking the right questions is essential when planning your communications strategies. Check out Results Map® The Top 10 Questions in Strategic Communications (отвара се у новом табу) to get started.

6-MINUTE READ

Read this article, 6 ways to make better strategic decisions (отвара се у новом табу), for tips and best practices on how to overcome barriers that hinder good decision-making.

Recommended

3-MINUTE READ

The number and variety of communications planning tools can be confusing. Check out this guide to learn how to use different communications products: Communications Strategy, Communications Plan – What’s the Difference? (отвара се у новом табу)

1-HOUR VIDEO

The spread of misinformation and disinformation is a hazard in digital communications and can affect the public environment and public trust in institutions. Find out how to identify and combat it in this virtual learning video Combatting Misinformation and Disinformation (отвара се у новом табу) (bilingual).

Follow along with the English presentation: Combatting Misinformation and Disinformation (отвара се у новом табу) (GC network only)

10-MINUTE VIDEO

Do you want to boost your strategic communications skills in your professional and personal lives? Watch this TEDx Talk It’s Not Manipulation, It’s Strategic Communication (отвара се у новом табу).

1-HOUR VIDEO

Hear from Government of Canada communication leaders about their career paths, trends and the future of government communications in the video Government of Canada Communications: The Way Forward (отвара се у новом табу).

Follow along with the English presentation: What can government communicators learn from the pandemic? (отвара се у новом табу) (GC network only)

1.25-HOUR VIDEO

Watch Keynote - Sarain Fox: Communications, trust and transparency in Canada (отвара се у новом табу). Sarain Fox (отвара се у новом табу) is a Canadian Anishinaabe activist, broadcaster and filmmaker.

1.25-HOUR VIDEO

Watch Media trends in Canada (отвара се у новом табу) by GroupM (отвара се у новом табу) to find out where Canadians are getting their information and how you can use these insights to increase your communications outcomes and objectives.

Follow along with the English presentation: GroupM Slides (отвара се у новом табу) (GC network only)

1-HOUR VIDEO

Listen to Keynote - Terry O'Reilly: Using innovation to solve problems and meet your communications objectives (отвара се у новом табу). Terry O'Reilly (отвара се у новом табу) is host of the award-winning radio show, Under The Influence.

You're now at the end of lesson 3 of this Bootcamp. Check your emails soon for the next lesson.