Stop fighting, start working together: How to negotiate better

Negotiation is a process, not a battle

In this 10-minute video, Margaret Neale teaches you how to get better outcomes from your negotiations by transforming the way you approach them. She demonstrates that viewing these as collaborative problem-solving processes rather than battles can help you to make your voice heard and win support for your ideas.
“Sometimes we get so caught up in winning that that becomes more important than what we have won.”
Margaret Neale is the Adams Distinguished Professor of Management at the Stanford Graduate School of Business and the author of Getting (More of) What You Want.
 

 

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