Ten major cities around the world expect to have averted 125,000 road traffic deaths by 2020 by replicating tried-and-tested techniques from elsewhere. The set of evidence-based interventions have been developed over the past decade by Bloomberg Philanthropies, which is now working with the cities, which include Addis Ababa, Bangkok, Bogota, Mumbai and Shanghai, to implement them.
Results & Impact
By 2020, the program expects to have averted approximately 125,000 deaths in road traffic accidents. Since Bloomberg Philanthropies began working on road safety in 2007, nearly 2 billion people have been covered by improved legislation. Some 1.24 million people are killed in traffic accidents each year, 90% of them in low- and middle-income countries
Bloomberg Philanthropies, EMBARQ, Global New Car Assessment Program, Global Road Safety Partnership, Johns Hopkins Bloomberg School of Public Health, National Association of City Transportation Officials, The Union North America, The World Bank-led Global Road Safety Facility, World Health Organisation
Ten major cities are implementing a set of interventions developed by Bloomberg Philanthropies over the past decade. These evidence-based techniques approach the problem from several different angles, ranging from encouraging the use of seatbelts and motorcycle helmets, to reducing speeds, discouraging drink driving, improving infrastructure and vehicle technology, and strengthening safety legislation
Cambodia, Mexico, Vietnam, Brazil, China, Egypt, India, Kenya, Russia and Turkey
Cost & Value
Running since 2007
Government workers in low- and middle-income countries are not trained for such an ambitious road safety program, so Bloomberg Philanthropies has provided training to some 36,000 professionals in the ten target cities
In a bold global project, Bloomberg Philanthropies is working with ten major cities to replicate tried and tested methods for cutting traffic fatalities, which are fast becoming one of the world’s leading causes of death.
As developing economies put ever more cars on the road, the number of traffic deaths is rising fast. Of the estimated 1.24 million deaths and between 20 and 50 million injuries that occur each year, some 90% of fatalities take place in low or middle income countries.
For nearly a decade, Bloomberg Philanthropies has been developing a set of evidence-based interventions, which it is now helping implement in ten major cities, including Addis Ababa, Bangkok, Bogota, Mumbai and Shanghai. These interventions range from encouraging the use of seatbelts and motorcycle helmets to reducing speeds, discouraging drink driving, improving infrastructure and vehicle technology, and strengthening legislation.
Pilot projects began in 2007 in Cambodia, Vietnam and Mexico and since 2010, the program has expanded to Brazil, Cambodia, China, Egypt, India, Kenya, Mexico, Russia, Turkey, and Vietnam. In 2015, the project honed in on the ten major cities. Bloomberg has committed $250 million to the program over 12 years.
Bloomberg Philanthropies helps governments monitor traffic deaths and better understand road conditions. The organisation pays for cities to receive help from some of the world’s leading road safety experts for up to five years. Bloomberg adds a comprehensive technical assistance training scheme for police officers, and also provides financial and technical support in creating mass media publicity campaigns on issues like speeding or drink driving.
The Bloomberg-supported road safety efforts have had considerable success – by 2020, it expects to have saved approximately 125,000 lives. If left unchecked, road traffic accidents are set to become the seventh leading cause of death by 2030.
Since Bloomberg Philanthropies began working on road safety in 2007, nearly 2 billion people have been covered by improved road safety laws and 65 million people have been exposed to media campaigns promoting road safety. Around 36,000 professionals have road safety training and local governments have committed $225 million towards infrastructure improvements to make roads safer.
(Photo: Flickr user Sonja)