Amsterdam is testing sustainability projects on one major shopping street before rolling out the most effective across all busy avenues. On Utrechtsestraat – also known as “Climate Street” – the city is collaborating with 40 local businesses and other private partners to experiment with energy-efficient street lighting, electric vehicle waste collection and smart meters, among other initiatives. The projects have reduced the street’s energy consumption by 10%.
Results & Impact
The "Climate Street" sustainability projects have reduced energy use on Utrechtsestraat by 10%. The project has resulted in annual cost savings of $65,000 and emission reductions of 172,922 kilograms of carbon dioxide. One store achieved 43% energy savings in just one year
The City of Amsterdam, 40 local businesses, Philips, van Gansewinkel, Zuit, Club van 30, Tauw, Vodafone, JCDecaux, PostNL
The city of Amsterdam partnered with local businesses and other private companies to experiment with sustainable city initiatives on a major shopping street before rolling out the most effective measures on busy avenues city-wide. The city has trialled projects including recyclable tram stops, smart plugs and meters, and energy-efficient street lighting. Prior to beginning the partnership, the city sent energy advisors to 40 businesses to assess use and suggest options for reductions. The business owner gets a ready-made energy conservation package with information on measures that could be adopted, what they will cost, and how much they will save in the years to come
Entrepreneurs, city dwellers
Cost & Value
Running since 2009
Amsterdam has cut the amount of energy used by businesses on one its busiest shopping avenues by 10% through a series of climate-friendly initiatives.
The city has partnered with local businesses and other private companies to experiment with sustainable city initiatives on one street, Utrechtsestraat, before rolling out the most effective measures city-wide. Amsterdam has introduced efficient street lighting, electric vehicle waste collection and smart meters, among others energy-saving techniques. The partnership, launched in 2009, is part of the city’s wider push to become one of the world’s most sustainable by 2040. Amsterdam has launched a number of smart city initiatives to reach this goal.
The “Climate Street’ project has resulted in annual cost savings of $65,000 and emission reductions of 172,922 kilograms of carbon dioxide.
Amsterdam’s city government partnered with the owners of 40 local shops, cafes and restaurants, as well as the Utrechtsestraat Business Association. The city chose entrepreneurs who were eager to make the street and city more sustainable, and who would be involved in choosing the initiatives. Private partners, including technology supplier Philips and waste collector van Gansewinkel, helped implement the policies.
When the partnership began, the city sent energy advisors to all companies to investigate energy use. They assess options for reductions, then asked Philips to draw up quotes. The business owner gets a ready-made energy conservation package with information on measures that could be adopted, what they will cost, and how much they will save in the years to come. Advisors estimate that business’ investment in energy-saving techniques will be earned back within 20 months, and allow savings for years to come. Concerto, a record store, achieved 43% energy savings in just one year.
One of the most successful initiatives is the new sustainable waste management program. The government installed solar-powered BigBelly bins with built-in compacters that track how much waste they hold. Van Gansewinkel built solar-powered electric vehicles, which run silently and emit no carbon dioxide, to pick up the garbage. As a result, 50% of the street’s waste is sustainable.
Amsterdam worked with partners to implement a number of other schemes: smart meters, which help businesses measure their energy usage; street lighting that dims when no one is around; smart plugs that automatically shut down unused appliances and lights; recyclable tram stops that are lit by solar panels.
The initiative’s other partners include include traffic management firm Zuit, sustainability advocates Club van 30, engineering consultants Tauw, telecommunications provider Vodafone, multinational advertiser JCDecaux and the PostNL postal service.
The government plans to replicate the most successful “Climate Street” across all major shopping avenues. Amsterdam has pledged to reduce carbon dioxide emissions by 40% and achieve a 20% energy reduction by 2025, compared to the city’s 1990 baseline.
(Picture: Flickr/Luc Mercelis)