How to communicate effectively with the public during COVID-19

Free Online Workshop | Exclusive for Public Servants & Policymakers

The current COVID-19 public health crisis has created a high level of uncertainty. How government communicates with the public is now more important than ever.

Watch this online workshop and hear from academic experts in neuroscience and behavioural economics on how to communicate effectively with the public. As well as covering general best practices backed by research, they’ll be discussing some of the latest data on how the public are responding to messages about COVID-19, with insights about what messages are most persuasive.

Watch the video and you’ll learn:

  • Best practices to adopt when communicating with the public
  • Data on effective ways to get people to make individual sacrifices
  • How to improve trust in your messages around COVID-19, backed by research
  • How different demographic groups are responding to COVID-19 messaging

Who you’ll hear from:

  • Prof. Molly Crockett is an Assistant Professor of Psychology at Yale University and a Distinguished Research Fellow at the Oxford Centre for Neuroethics. She heads up the Crockett Lab which studies the cognitive building blocks of human morality.
  • Prof. Emily Falk is a Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania. Her research focuses on the brain as a window to understanding attitude and behaviour change at the individual, group, and population levels.
  • Prof. Johannes Haushofer is Assistant Professor of Psychology and Public Affairs at Princeton University. His research interests lie at the intersection of psychology, behavioural economics, and development economics.

Who should watch:

This workshop is intended for anyone who is interested in – or working on – messaging for the public during the time of COVID-19. From the most senior positions to new public servants, this workshop is designed to help everyone by providing research-backed best practice and advice that you can apply to any crisis.

Picture credit: Unsplash