Small Business Big Data Platform

Overview

Small business owners often attempt startups without accurate prior information or market analysis, perpetuating a 'high birth, high death' cycle of repeated startups and closures. While digital transformation accelerated post-COVID-19, existing systems faced limitations in meeting evolving demands.

Based on the existing commercial district information system, this project aims to build a platform that collects and processes dispersed commercial district data to provide aspiring entrepreneurs and small business owners with the information necessary for starting and managing their businesses.

Project description

'Small Business 365 (Big Data Platform)' integrates and analyzes small business and commercial district data* held by public and private entities to provide customized services for individual small business owners and support data-driven administrative operations.
*Provides information services by linking and integrating 64 types of data through collaboration with 21 institutions

• Commercial District Analysis
  • Provides information by analyzing diverse data such as sales, population, delivery, and business types for customized areas like commercial districts and administrative neighborhoods.
• My Store Management Diagnosis
  • Analyzes the business environment and current status of each small business owner to provide analytical information essential for business growth, including competitiveness, viability, growth prospects, and customer interest levels.
• Commercial District & Market Hot Trends
  • Provides recent issue information such as big data-based hotspot theme commercial districts and SNS trends, as well as information of interest to small business owners like festivals and tourism.
• Statistics
  • Visualizes the status of small business owners by region and industry, enabling real-time tracking of fluctuations.

Key technological features

• GIS-based System: Collects, generates, and processes data at spatial units such as commercial districts, business zones, and establishments. Provides GIS-based visualization and analysis services at administrative district and business zone levels.
• User-Customized Information Provision: Monthly delivery of business district and management information tailored to each business location via subscription/notification services
• AI Interactive Policy Information: Enhance information readability by providing small business support policy information interactively through an AI chatbot service
• OPEN API Provision: Offering key Small Business 365 services via iframe-based OPEN API to expand service integration and utilization, creating new business models

Expected outcomes

After the platform launch, service usage reached a total of 1.464 million instances, a 238% increase compared to the previous two-year average (same period comparison with the Commercial District Information System). Users reached 15,000 (as of February 2025), a 462% increase compared to the previous period (December 2024).

Services that comprehensively guide small business owners through big data-driven commercial district analysis, individual store management diagnostics, latest market trend analysis, and government support policy information can be expected to enhance management efficiency and build digital competitiveness. This lays the foundation for stable business operations and innovative growth.

Launch year: 2022

Attribution

Case study courtesy of the National Information Society Agency, Republic of Korea, Apolitical's Content Partner. Sourced from Use Cases of Public AI Service, Vol.1,  https://eng.nia.or.kr/site/nia_eng/ex/bbs/View.do?cbIdx=31975&bcIdx=28997&parentSeq=29014